About

Every year IRONMAN continues to add new races to their portfolio and as part of the North America marketing team, part of our job as creatives is to design new assets that make people want to travel to events across the country and become an IRONMAN athlete. As a team we created the magazine to be able to accomplish that goal. There were many challenges that we faced during the creative and editing process, many including the difficulty of selecting beautiful photos that embody the sport and still making them feel like a beautifully designed editorial piece. Overall I am really proud of this print piece and am excited to be apart of more projects like this one!