About

Back in 2015, the marketing team at IRONMAN created the Women For Tri program and since then it has grown to be a global initiative. This program was developed by women in the sport to encourage other women to also be apart of the triathlon community. I am proud to have been apart of those humble beginnings when the program first launch. Since then the IRONMAN Foundation has worked to help women across the world and it has brought together thousands of women in the triathlon community. I was tasked with giving the brand a refreshed look and these are the assets that I have created. It was fun coming up with this concept and am really happy with how the everything came together. These initial assets are also a great foundation for the brand to grow and eventually will be used across print and digital platforms.